Strategy for change
A full suite of brand and marketing strategy services through a change lens: from-to, and for what’s next.
“Continuous change is the new reality” for brands.
So, when an “88% rate-of-change” is normal, and when “only 48% of marketers are making a growth contribution”, what’s your next move?
Strategy OS
What you need to do to get where you want to be. That is strategy
Gotta love a haiku. For years strategy has been a map, a blueprint. We’ve been guilty of talking about brands being like an architect’s drawing, building one room at a time. Fixed, structured, in control. In a framework.
But the world no longer moves in straight lines. The one thing CMO’s seem obsessed about right now is change. Unprecedented uncertainty.
The brands that actually cut through aren’t the most consistent — they’re the most aware, the most responsive. They don’t stand still to be analysed; they move, test, evolve, and learn faster than the brief can catch up.
We’re trying to think about what Strategy for change means. In definition, and in practice. We’d like to retire the idea of strategy as ‘the plan’ and think more in terms of an operating system. Creative OS, or Experience OS perhaps. Something that helps you navigate change without losing direction, and experiment without losing coherence.
ammunitionbrand is Robin Jaffray and Andrew McKinlay.
With backgrounds in leadership CMO and CSO roles, we intimately understand marketing finance, complex organisations and implementation challenges – and like to think we can help you navigate change smoothly.
Change is why we’re here. It’s our manifesto:
It’s lazy to say we live in a time of change.
We always did, and we always will.
A fundamental requirement of marketing is navigating change.
Because change is an agent of transformation and growth.
We develop strategy to change things up.
And agile strategy, for times of change.
Strategy for resilience, reputation and trust when things change fast.
Strategy to transform brand behaviour and experience.
To become a market-shaper.
To open-up new possibilities and create space for new propositions.
And to embed change in your marketing plans, and organisation.
Because strategy is ammunition for change.