Who we are
We offer exceptional agency and marketing-side commercial experience, combined with effective big picture brand thinking.
PARTNERS
Robin Jaffray is a leading industry brand strategist and CSO, having run the strategy departments for some of the most awarded and fastest growing advertising and digital agencies. With extensive experience in the UK, US, and Continental Europe, he’s worked on brand strategy, purpose and positioning for multiple start-ups, and for some of the world’s biggest brands alike. He’s also a master’s lecturer at the CREA Business School in Geneva.
Andrew McKinlay is an experienced CMO and agency leader, having worked in media, advertising and marketing in the UK and Asia and with many global brands. Andrew’s experience includes leading client service, brand design, communications, digital campaign development and marketing deployment. He is a member of CIM, CIPR, and specialises in AI and cybersecurity for brands in corporate risk environments.
“You have provided … a very clear framework for how we manage the brand and sub-brands - an idea which elevates our branding, where the brand’s role is easier to understand, and we can use our B.U.’s to help elevate the brand generally.”